Watercress is naturally rich in key nutrients that are linked to authorised health claims. When used correctly, these claims allow you to share accurate, scientifically substantiated information with consumers about the role these nutrients play in supporting health.

This guidance has been developed for Watercress Association members to explain how health claims can be used across packaging, marketing materials and websites in line with current UK legislation. The downloadable PDF outlines which claims can be made for watercress, the conditions of use and includes a practical example of how these claims can be applied.

Whether you are refreshing packaging or planning future marketing activity, this resource will help you use health claims confidently and consistently to support sales and promote the nutritional value of watercress.

If you have any questions then please do contact sarah.delvin@thewatercresscompany.com or Tim Evans (member).